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- Day #1 of 1000 Sub Challenge 🛫
Day #1 of 1000 Sub Challenge 🛫
The game plan
Welcome to Day #1 of the 1000 newsletter subs challenge.

I decided to start slow today.
Instead of in my usual fashion promoting the hell out of the newsletter, I wrote our first issue.
And just like any first - it’s not amazing.
I’m going to play around with conciseness, frequency, and information in the next couple of weeks to see what I like and what the market likes.
Now that we have our first issue - in classic Neo fashion I’ll start sending cold DMs about it on Twitter for Day #2.
The plan is to get our first 100 or so subs purely from ColdDMs on Twitter.
Then try to grow using word of mouth (+ well built referral program), snippets on social media, ads, collabs, etc.
Don’t worry - I’ll share every single thing I do wether or not it works on here so you can take what works and scrap what doesn’t.
A little side note about my past challenges
There are 6 of you subscribed to this personal newsletter and a few other that view it through web.
I want you guys to know I don’t like quitting challenges.
The $100 MRR challenge ended prematurely.
Mostly because I ran into legal issues.
My god damn US visa doesn’t allow me to earn money and Gumroad (and every other payment processor) wants a social security number.
It sucks having to quit or end things prematurely but its life.
We do what we can with what we have.